Quality Roofing

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Choosing the Right Roofing System for Your Commercial Property
Wisconsin’s weather is no joke—heavy snow, ice dams, torrential rains, and scorching summer days can wreak havoc on commercial roofs in Marshfield, Wausau, Eau Claire, and Stevens Point. Whether you manage a healthcare facility, a food processing plant, a school, or an industrial warehouse, your roof is your first line of defense against the elements. Choosing the right roofing system isn’t just about protection; it’s about saving money, boosting energy efficiency, and ensuring your building stands the test of time. At Quality Roofing (with home bases in Marshfield, WI and Menomonie, WI), we’ve been helping local businesses like yours for years, offering tailored solutions with top-tier materials from brands like Elevate (formerly Firestone), Carlisle, GAF, and Versico. Ready to find the perfect roof for your commercial property? Let’s explore your options.
Why Your Roof Matters in Wisconsin
Central Wisconsin’s climate is tough on roofs. Winter brings snow loads and ice dams that can cause leaks, while summer storms test waterproofing. For commercial properties—whether you’re in healthcare, education, manufacturing, or food processing—a failing roof can mean costly repairs, disrupted operations, or even safety risks. That’s why selecting a durable, low-maintenance roofing system is critical. At Quality Roofing, we understand the unique needs of businesses in Marshfield, Wausau, and beyond. Unlike some contractors, we offer free inspections to assess your roof’s condition and recommend solutions that fit your budget and industry requirements.
Top Roofing Systems for Commercial Properties
Here’s a breakdown of the best roofing systems for Marshfield’s commercial buildings, each designed to tackle Wisconsin’s weather and meet the needs of property managers and facility managers.
EPDM (Rubber) Roofing: Durable and Cost-Effective
EPDM, or ethylene propylene diene monomer, is a synthetic rubber roofing membrane known for its durability and affordability. It’s a top choice for flat or low-slope roofs common in healthcare facilities and food processing plants. Why? EPDM resists UV rays, extreme temperatures, and harsh weather, lasting 25–35 years with proper maintenance. Its black surface absorbs heat, which can help melt snow in winter, but it can also be coated with reflective materials to boost energy efficiency. Quality Roofing uses premium EPDM from Elevate and Carlisle, ensuring a watertight seal that keeps your building safe.
TPO and PVC: Energy-Efficient Thermoplastics
Thermoplastic polyolefin (TPO) and polyvinyl chloride (PVC) are single-ply membranes that shine in energy efficiency. TPO’s white, reflective surface deflects sunlight, reducing cooling costs for large commercial buildings like schools or manufacturing facilities. PVC, on the other hand, is ideal for industrial settings with exposure to chemicals, such as food processing plants, thanks to its superior chemical resistance. Both systems are lightweight, easy to install, and highly durable, with lifespans of 20–30 years. At Quality Roofing, we partner with GAF and Versico to deliver TPO and PVC roofs that lower energy bills and stand up to Wisconsin’s climate.
Modified Bitumen and Built-Up Roofing (B.U.R.): Layered Protection
For businesses needing extra durability, modified bitumen and built-up roofing (B.U.R.) are excellent choices. Modified bitumen combines asphalt with modifiers for flexibility and strength, while B.U.R. layers asphalt and reinforcing fabrics for a robust, waterproof barrier. These systems are perfect for municipal buildings, industrial warehouses, or commercial properties in Marshfield and Stevens Point that face heavy foot traffic or equipment loads. With materials from Manville and Tremco, Quality Roofing ensures these roofs provide long-lasting protection with minimal maintenance.
Metal Roofing (Standing Seam): Longevity Meets Style
Standing seam metal roofing is a favorite for commercial and industrial buildings in Wausau and Eau Claire due to its sleek look and unmatched longevity—up to 50 years! Its raised seams allow snow and water to slide off easily, reducing the risk of ice dams and leaks in Wisconsin winters. Metal roofs are also low-maintenance and can be coated with reflective finishes to improve energy efficiency. Whether you’re retrofitting an existing roof or building new, Quality Roofing’s partnerships with Una-Clad and Pac-Clad ensure a seamless, high-quality installation that enhances your property’s value.
Green and Vegetative Roofs: Sustainable Solutions
Eco-conscious property managers in Marshfield’s education and healthcare sectors are increasingly turning to green or vegetative roofs. These systems feature a layer of vegetation over a waterproof membrane, improving insulation, reducing stormwater runoff, and adding aesthetic appeal. Green roofs are perfect for schools or hospitals, where sustainability is a priority. They also extend roof life by protecting the membrane from UV damage. Quality Roofing works with Fibertite and other top brands to design green roofs that save energy and align with your environmental goals.
The Importance of Insulation and Maintenance
No matter the roofing system, proper insulation is key to maximizing energy efficiency and preventing issues like ice dams or leaks. Quality Roofing offers advanced insulation solutions to keep your building comfortable year-round, reducing heating and cooling costs. Regular maintenance and inspections are equally critical. Unlike some competitors, we provide free roof assessments to catch small issues before they become big problems. Our team also applies protective coatings to extend your roof’s life, saving you from costly replacements.
Why Choose Quality Roofing in Marshfield, WI?
With so many roofing contractors in Central Wisconsin- why trust Quality Roofing? Here’s what sets us apart:
Local Expertise: We know Marshfield, Wausau, Eau Claire, and Stevens Point’s weather and industry needs inside out.
Top-Tier Materials: We partner with leading manufacturers like Elevate, Carlisle, GAF, Versico, Una-Clad, Pac-Clad, Manville, Fibertite, and Tremco for unmatched quality.
Free Inspections and Estimates: We provide transparent, no-obligation assessments to help you make informed decisions.
Customer-First Approach: Our licensed, insured team prioritizes your satisfaction, backed by robust warranties and skilled craftsmanship.
Get Started with Quality Roofing Today
Your commercial roof is an investment in your business’s future. Whether you’re replacing an aging roof, retrofitting for energy efficiency, or starting a new project, Quality Roofing in Marshfield, WI, has the expertise and materials to get the job done right. Serving healthcare, education, food processing, manufacturing, and industrial sectors across Marshfield, Wausau, Eau Claire, Stevens Point, and beyond, we’re here to protect your property from Wisconsin’s toughest weather.
Contact Quality Roofing today at +1 (800) 938-0666 for a free roof inspection and estimate. Let’s find the perfect roofing system for your commercial property!
July 18, 2025
Quality Roofing Inc. Earns Prestigious ESP Premier Award

Quality Roofing Inc., a leading commercial roofing contractor based in Marshfield and Menomonie, WI, has been honored with the esteemed ESP Premier Award from Carlisle SynTec Systems. This recognition places them among the top 20 ESP Authorized Applicators nationwide who meet the stringent Perfection Award quality standards. Longtime team member Dave Schug accepted the award on behalf of Quality Roofing.
Established in 1998, the Excellence in Single-Ply (ESP) Award is one of the most prestigious accolades in the commercial roofing industry. It acknowledges the most dedicated and accomplished Authorized Applicators of Carlisle SynTec Systems. The ESP Premier designation is reserved for the top 20 applicators who demonstrate exceptional workmanship, proficiency with new products, and a commitment to delivering high-quality commercial roofing solutions.
Pat and Mark Begotka, owners of Quality Roofing Inc., expressed their pride in receiving this distinguished award. “Being recognized as an ESP Premier Applicator underscores our team’s dedication to excellence and our commitment to delivering top-tier roofing solutions to our clients,” said Pat Begotka.
Mark Begotka added, “This achievement reflects the hard work and expertise of our entire team. We are honored to be recognized by Carlisle SynTec Systems and look forward to continuing our partnership to provide exceptional roofing services.”
Quality Roofing Inc. is a full-service commercial roofing contractor serving Wisconsin and surrounding states. With a reputation for quality craftsmanship and customer satisfaction, the company has been serving clients across the region since 1943.
July 8, 2025
How do I know if my roofing company is legit?

How to Tell If Your Commercial Roofer Is Legit: Tips from Quality Roofing Inc.
When it comes to commercial roofing, the stakes are high. A poorly done job can lead to costly repairs, safety hazards, and even business disruptions. That’s why choosing a reputable commercial roofer isn’t just important—it’s essential. At Quality Roofing Inc., we’ve seen firsthand what can go wrong when businesses put their trust in the wrong hands. To help you avoid that, here are some key ways to tell if your commercial roofer is the real deal.
1. They’re Licensed, Bonded, and Insured
Legit roofers won’t hesitate to provide proof of licensing, bonding, and insurance. These credentials aren’t just formalities—they protect you in the event of accidents, property damage, or shoddy workmanship.
✅ Pro Tip: Ask for their license number and check it with your state’s contractor board. Verify that their insurance covers both liability and workers’ compensation.
2. They Have Solid Local References
A legitimate roofer will have a track record in your area and can provide local references from other commercial projects. Word of mouth is often the best indicator of quality.
✅ Pro Tip: Don’t just take their word for it—follow up with references and ask about project timelines, professionalism, and follow-through.
3. They Provide Detailed, Written Estimates
Professional commercial roofers offer clear, itemized estimates that outline materials, labor, timelines, and warranties. Vague or verbal quotes are red flags.
✅ Pro Tip: Compare quotes from multiple roofers—not just on price, but on what’s included. The cheapest bid isn’t always the best value.
4. They Don’t Pressure You
Scammers love urgency. A reputable roofer will never pressure you into making a quick decision or demand full payment upfront. Instead, they’ll give you time to review your options and make an informed decision.
✅ Pro Tip: Be cautious if a roofer insists on cash-only payments or offers a “today only” deal.
5. They Have a Physical Business Location
While some legitimate contractors may operate remotely, a trustworthy commercial roofer typically has a business address, website, and working phone number. Fly-by-night companies often lack these basic details.
✅ Pro Tip: Visit their office or warehouse if possible. It’s a great way to gauge how established they really are.
6. They Specialize in Commercial Roofing
Commercial roofing requires specialized knowledge and equipment. A residential roofer might be great at what they do but could be out of their depth with large flat roofs, HVAC integration, or TPO systems.
✅ Pro Tip: Ask about their experience with your specific roofing system and request case studies or photos of similar projects.
7. They Offer Strong Warranties and Stand Behind Their Work
A legit roofer is confident in their work and will offer a warranty on both materials and labor. If something goes wrong, they’ll come back and fix it—no hassle.
✅ Pro Tip: Read the fine print. Make sure you understand what’s covered and for how long.
At Quality Roofing Inc., we believe that integrity should be just as solid as the roofs we install. Whether you’re maintaining, repairing, or replacing your commercial roof, don’t cut corners when hiring a contractor. Use these tips to ensure your roofer is legit—and if you ever have questions, our team is just a call away.
Need a trusted commercial roofing partner?
Contact Quality Roofing Inc. today for a free, no-obligation inspection.
June 26, 2025
What is a Green Roof? And Why Quality Roofing is the Right Choice for Yours
As more homeowners and businesses prioritize sustainability, green roofs are growing in popularity—and for good reason. These innovative roofing systems do more than just look great; they improve energy efficiency, reduce stormwater runoff, and create valuable green space in urban environments.
At Quality Roofing, we’re proud to be ahead of the curve with real-world experience designing, installing, and maintaining green roofs that are as functional as they are beautiful.
What is a Green Roof?
A green roof (also known as a living roof) is a roof that is partially or completely covered with vegetation, planted over a waterproof membrane. These roofs may also include root barriers, drainage systems, and irrigation systems.
Green roofs come in two main types:
Extensive Green Roofs: Lightweight, low-maintenance systems with shallow soil (usually 2-6 inches) and hardy plants like sedums or mosses.
Intensive Green Roofs: Thicker soil layers that can support a wide range of plant life, including shrubs and even small trees—more like a rooftop garden.
Benefits of Green Roofs
Energy Efficiency: Acts as natural insulation, reducing heating and cooling costs.
Stormwater Management: Absorbs rainwater and reduces runoff.
Improved Air Quality: Plants filter pollutants and reduce CO₂ levels.
Increased Roof Lifespan: Protection from UV rays and extreme temperatures can extend the life of the roof.
Biodiversity and Beauty: Offers habitat for pollinators and adds natural beauty to urban spaces.
Our Experience with Green Roofs
At Quality Roofing, we’ve completed numerous green roofing projects ranging from small areas to large-scale commercial builds. Our team is trained in the specialized techniques required for waterproofing, drainage, load-bearing assessments, and plant installation.
If you’re looking to make your commercial property more eco-friendly or a commercial developer interested in LEED certification, we have the experience to bring your green roofing vision to life.
We work closely with architects, builders, and landscape designers to ensure that every layer of your green roof system performs optimally—both structurally and ecologically.
Why Choose Quality Roofing for Your Green Roof?
Expertise You Can Trust: We understand the complexities of living roof systems.
End-to-End Service: From design to long-term maintenance, we handle it all.
Commitment to Sustainability: We believe in building for the future—and it shows in our work.
Thinking About a Green Roof? Let’s Talk.
A green roof is a smart investment—for your property, your wallet, and the planet. Contact Quality Roofing today to schedule a consultation or learn more about our recent green roofing projects.
June 5, 2025